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Elements and Performance Criteria

1. Identify event objectives and scope
   • Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.
   • Liaise with event planner to determine budget and key venue and operational issues for event.
2. Prepare and present concept proposal.
   • Analyse and document event staging requirements based on detailed review of customer brief.
   • Contribute ideas to event concept, theme and format.
   • Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.
   • Develop options and ideas for floral styling theme and incorporate creative elements.
   • Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.
   • Consider options to reduce negative environmental impacts of production and staging.
   • Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.
   • Negotiate final cost and details and obtain event planner approval to proceed with specific designs.
3. Prepare and implement operational plan for floral styling of event.
   • Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.
   • Incorporate appropriate risk management issues into plan.
   • Review, verify and finalise details with event planner.
   • Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.
   • Implement, monitor and adjust operational plan throughout production and staging of products and services.
4. Coordinate staging of floral displays at event.
   • Coordinate delivery or transport arrangements.
   • Monitor loading and unloading of all floristry products.
   • Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.
   • Evaluate quality of display and negotiate changes with venue staff and event planner.
   • Monitor and maintain floristry products to ensure optimum appearance throughout life of event.
5. Dismantle floral styling.
   • Coordinate transport arrangements.
   • Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.
   • Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.
6. Identify event objectives and scope
   • Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.
   • Liaise with event planner to determine budget and key venue and operational issues for event.
7. Prepare and present concept proposal.
   • Analyse and document event staging requirements based on detailed review of customer brief.
   • Contribute ideas to event concept, theme and format.
   • Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.
   • Develop options and ideas for floral styling theme and incorporate creative elements.
   • Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.
   • Consider options to reduce negative environmental impacts of production and staging.
   • Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.
   • Negotiate final cost and details and obtain event planner approval to proceed with specific designs.
8. Prepare and implement operational plan for floral styling of event.
   • Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.
   • Incorporate appropriate risk management issues into plan.
   • Review, verify and finalise details with event planner.
   • Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.
   • Implement, monitor and adjust operational plan throughout production and staging of products and services.
9. Coordinate staging of floral displays at event.
   • Coordinate delivery or transport arrangements.
   • Monitor loading and unloading of all floristry products.
   • Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.
   • Evaluate quality of display and negotiate changes with venue staff and event planner.
   • Monitor and maintain floristry products to ensure optimum appearance throughout life of event.
10. Dismantle floral styling.
    • Coordinate transport arrangements.
    • Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.
    • Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

respond to customer briefs, event objectives and prepare:

two concept proposals, each for a different event and different site environment

two operational plans, each for a different event and different site environment

use one of the above plans to coordinate staging of floristry displays for one event to be chosen from the following types:

a large themed social event

a corporate event

an exhibition.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key features of these different types of events:

large themed social events

corporate events

exhibitions

community and other festivals

for each type of event, these key features:

interrelationship between floral styling and other event aspects

types of customer attendees and quality expectations

floristry product options, themes and styles

roles and responsibilities of event planners, on-site event managers, technical staging and venue personnel

intricate characteristics and interrelationships of elements and principles of design and use in large, complex or themed floral products and displays for events and event venues:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

staffing requirements to service floral production and staging for events

operational constraints for:

display of floristry products in different climatic conditions

floral styling within different types of venue or sites:

on-site assembly and display

maintenance for optimum appearance

disposal of floristry products

space and equipment requirements to construct event products off-site at the floristry business and assemble and display at event site

risk management issues to be considered for floral production and staging for events

a range of formats for, inclusions and uses of:

descriptive concept proposals for the floral styling of events

operational plans to guide production and staging activities for events

potential environmental impacts of assembling and maintaining floral displays at event venues and sites and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

environmentally sound disposal methods for these types of floristry construction waste at event venues and sites:

hazardous substances

spoiled and diseased flower and plant materials

flower and plant materials that have a propensity to propagate weeds.

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